Water Online

June 2013

Water Online the Magazine gives Water & Wastewater Engineers and end-users a venue to find project solutions and source valuable product information. We aim to educate the engineering and operations community on important issues and trends.

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Feature 80% of practitioners. The next most popular answer, decisions — for utilities and, should they listen — reported by 67%, was "better focus on priorities." administrative boards and elected officials. But elected Taken together, these responses indicate that a clear officials are often motivated more by votes than by understanding — and presentation — of a utility's what is "right," and raising water rates would not current assets and efficiencies, alongside data-driven appear to be politically expedient. That's where Phase projections of what will be needed in 5, 10, or 20 years, 2 comes in. is essential to getting approval for the rate hikes necessary to Phase 2: maintain sustainable operations. Win Over The Public Via "The same customer The study also revealed Community Outreach who takes water If the public truly understands and that heavier adopters of asset appreciates the value of water and, management practices were more for granted — and by extension, the role of the water likely to have higher planned rate considers it a right — provider, then they are more likely increases (of more than 5%) by will need to pay more to support the investment required 2017, suggesting a higher cost to adequately fund the repair, assessment for future needs. To for it." expansion, and upkeep of vital apply these findings conversely, water systems. Once the public is non-practitioners would be more won over, governing bodies can likely to forecast, request, and grant approval on water rate or tax increases with less receive less funding than they actually need. fear of political fallout. This is why community outreach The report therefore confirmed that water is so important, to be conducted in concert with asset infrastructure asset management lends itself to smarter Experts in efficient ground water remediation. Purolite is at the forefront of this growing industry by providing product technologies that address changing regulatory requirements and enable safe and effective use of available water resources. We continue to develop specialized ion exchange resin and adsorbent solutions that remove contaminants while lowering operating costs. For more information visit us at www.purolite.com. wateronline.com ■ Water Online The Magazine 23

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